Effective Marketing Tactics for Your Functional Medicine Practice
From San Diego to Cleveland, Functional Medicine practices are opening across the nation. Differentiating your practice is paramount to maintaining a thriving patient base.
Here are some proven marketing tactics that I recommend:
- Bolster Your Online Reputation – Your website is the primary way that you communicate your value; therefore, your website should become a resource to your patients. Furthermore, creating a way to streamline patient referrals will promote your positive reputation. A referral from a new patient is significantly more valuable than an ad-acquired patient!
- Emphasize Excellence in Patient Care – A cornerstone of the Functional Medicine model is its emphasis on providing highly personalized patient care and longer appointment sessions. Promoting this key value through your website and marketing materials will help you quickly generate new patient inquiries.
- Create Valuable, Educational Content – Consistently creating and delivering valuable content through blog and social posts will promote your position as a Functional Medicine expert! Strategic educational content will also funnel patient leads to your website through effective SEO practices.
- Implement a Creative Social Media Strategy – You should utilize all of the weapons in your arsenal! And social media is powerful tool. With an effective social media strategy, you can reach a larger audience while simultaneously targeting a specific geographic region. A well-informed social media campaign is a must-have for remaining competitive!
These proven tactics will set you apart from other practices and also help to engage your patient base. I’d love to help you implement them and strategize further!