The Importance of Storytelling in Healthcare Marketing

Humans are innate storytellers. Scientists even assert that humans have an unquenchable thirst for compelling narratives.

Why?

Because everything needs a story in order for people to really believe in it.

As Gary Vaynerchuck writes, “No matter who you are or what your profession is – whether you’re an entrepreneur or in sales or a designer or a developer – no matter what you do, your job is to tell a story.”

In the medical field, providers have the opportunity to tell powerful stories of brave patients and their dedicated caretakers. Stories are essential for effectively marketing a healthcare practice.

Of course there are HIPPA regulations to abide by, but a patient’s story can still be portrayed in simple and profound ways. These stories offer a glimpse into the heart behind a medical practice, which allows for a genuine connection with your audience. Too often I see practices’ websites that consist of overly-complex medical jargon. Instead of overwhelming potential patients with technical content, simply telling a story can forge a deeper relationship.

I’d love to help you strategize on how to tell your story and grow your practice. Please contact me today for more details!

By | 2019-04-22T18:16:15+00:00 April 22nd, 2019|Medical Marketing Minute|