The Importance of Storytelling in Healthcare Marketing
Because everything needs a story in order for people to really believe in it.
As Gary Vaynerchuck writes, “No matter who you are or what your profession is – whether you’re an entrepreneur or in sales or a designer or a developer – no matter what you do, your job is to tell a story.”
In the medical field, providers have the opportunity to tell powerful stories of brave patients and their dedicated caretakers. Stories are essential for effectively marketing a healthcare practice.
Of course there are HIPPA regulations to abide by, but a patient’s story can still be portrayed in simple and profound ways. These stories offer a glimpse into the heart behind a medical practice, which allows for a genuine connection with your audience. Too often I see practices’ websites that consist of overly-complex medical jargon. Instead of overwhelming potential patients with technical content, simply telling a story can forge a deeper relationship.
I’d love to help you strategize on how to tell your story and grow your practice. Please contact me today for more details!