Why SEO is Essential for Growing your Medical Practice

Are you trying to grow your medical practice?

Why not utilize all of the tools in your tool belt? In today’s ever-evolving competitive landscape, it’s essential for medical practices to implement the latest digital marketing tools such as SEO.

SEO (Search Engine Optimization) is primarily the act of improving the quantity and quality of traffic to your practice’s website by ranking high on search engine result pages (SERPs). The higher you rank on SERPs the more visible your website is to patients searching for the healthcare solution that you provide! And as long as potential patients are using search engines, SEO will continue to be important for your growing your practice.

A recent study from the Pew Research Center discovered that, 77% of online “health seekers” begin their search at a search engine such as Google, Bing, or Yahoo. Furthermore, 72% of all internet users say they look online for health information. So optimizing your online presence is essential.

So how can you implement effective SEO practices?

  1. Keywords: Keywords such as location, procedures, speciality, and symptoms can be identified using tools such as Google Adwords. Keyword density is also critical.
  2. Quality Content: Interesting and educational content will not only boost your SERP ranking, but it also serves to engage your audience.
  3. Optimized Website: Is your website mobile-friendly? 61% of mobile searchers are more likely to contact a local business if their website is mobile-friendly. Optimizing your website will likely be futile if it performs poorly on a smartphone.
  4. Instill Trust: Including patient reviews on your website proves to other potential patients that you are a trustworthy provider. Also, make sure your practice is a verified business listing using Google My Business.

I’d love to partner with you in developing a detailed marketing and SEO strategy to help you grow your medical practice. Please contact me to set up a time to chat!

By | 2019-04-15T16:53:00+00:00 April 15th, 2019|Medical Marketing Minute|